An App On A Mission To Help Every Parent In The World

So often, we focus our attention on “hard skill” building. Quantifiable skill acquisition – reading, writing, math, coding. However, soft skills – personal attributes that enable someone to interact effectively and harmoniously with other people – may be less “quantifiable” but are their exponential qualifiable attributes permeate a person’s ability to give off good energy that maybe can’t be seen or counted, but felt by the people they interact with. But how do we really teach these soft skills? Especially teach them to the next generation? A.k.a. The kids who will be leaders of our future. Beyond this, how do we teach these things effectively – without lecturing. I’m sure many parents beg the question – how can I actually be heard by my kid?

[tweetthis]How do we teach soft skills effectively to the next generation of leaders? @Timokids[/tweetthis]

Fabiany Lima, the Founder and CEO of Timokids, has been inspired by just that. She created Timokids to prepare her children for the world we live in – the hard stuff that is a fact of life as part of humanity. Every time she doesn’t have an answer for her kids’ problems, she suffers – and she knows other parents feel the same way. Timokids is an “edutainment” app for kids with more than 50 stories in multiple languages that help parents and teachers talk and teach kids about essential subjects for their growth such as bullying, social behavior, prejudgment, health and a plethora of others. They help parents prepare their children for society and do so in an interactive, fun way that actually gets the point through to kids. They currently are content creators through launching social impact campaigns with corporate partners (such as partnering to spread awareness about Zika prevention, promote financial literacy, decrease bullying, etc.) as well as have created a free app that offers their content in multiple languages and is used by people in 197 countries, however 70% of their users are Brazilian (Fabiany’s homeland).

Timokids is an “edutainment” app for kids with more than 50 stories in multiple languages that help parents and teachers talk and teach kids about essential subjects for their growth

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Fabiany is the definition of a serial entrepreneur. She’s sold 3 companies, has experience in SaaS, CRM creation, e-commerce, and real estate ventures, has written 18 children books, and was voted Brazil’s “Best National Mentor” on Jaraqui Valley Award (#NoBigDeal).

The mission to help every child in the world through Timokids inspires CEO Fabiany Lima to get out of bed every day.

And this represents just the beginnings for Timokids global aspirations. Having created a product that has been validated by global users in nearly every country and just under 150,000 app downloads have given the company a proven track record of helping kids and parents globally, Fabiany’s mission to help every child in the world through Timokids is what inspires to get out of bed every day and hit the ground running. The startup’s current challenges are building a team and scaling their achievements to realize their full potential. They are looking to hire a CMO to make their app scalable to reach every child in the world and run B2B projects with companies as well as increase the number of app users through their B2C model. If you have experience from a digital agency, have startup experience skills under your belt, and are eager to be on the ground floor of a socially impactful education company, this job might be for you. Beyond this C-Suite role, Timokids wants to add more teammates to their crew including an intern to work alongside the CEO as well as freelance sales people who are able to earn 20% commission per sale (these contracts being worth anywhere between $400 and $40,000 deals). Hiring these roles is the answer to achieving their big objectives of more press and sales traction in order to develop big awareness of their work. Interested? Contact the team.

[tweetthis]@Timokids has been validated by global users in nearly every country & just under 150,000 app downloads.[/tweetthis]

“We are finishing up our start-up phase of massive learning, failing a lot, and improving – we’ve reached the maturity now in which we are poised to grow and scale,” Fabiany shared. “Don’t fear to make mistakes though because you learn a lot more. The more mistakes you make, the more prepared you are.” Participating in Generation 2 of Parallel 18 was life-changing, according to Fabiany, especially considering Timokids was awarded the matching grant given to a highly select few of startups who participate in each cohort. In particular, being given the opportunity to access high-level mentors and connections as well as get to know the market in Puerto Rico – a new frontier from their Brazilian HQ – were two big assets of Parallel 18 for Fabiany and her team. So much so that Fabiany has moved to Puerto Rico and is running full operations here. She loves the Puerto Rican culture more so than her Brazilian motherland because of the happy people who embrace others with open arms and open hearts. Not to mention, Puerto Rico has the organizational structural components and business acumen of the United States, but the culture of Latin America which makes it an interesting and irreplicable mix bringing the best of both professional and personal worlds to make good things happen.

“ Don’t fear making mistakes – you learn alot more that way. The more mistakes you make, the more prepared you are.”

Fabiany Lima, Founder & CEO of Timokids

Good things like Timokids. Download the app for yourself and tell all the parents you know. Timokids is for kids in every culture (providing unique content, characters, stories, and issue coverage based on cultural nuances in local communities from ages of one-year-old to ten years old). Even if your kid doesn’t need it now (or doesn’t seem like he or she does), be prepared by having it for later.

Download the Timokids app for yourself and tell all the parents you know.


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