Helping Small Hoteliers Be Better Than Expedia

It’s official. Old school travel agencies have been displaced by the conglomerate enterprises of Priceline, and Expedia. But what about the local hotels that aren’t tech savvy enough or big enough to be featured on these global platforms? That’s where Be Better Hotels comes in with a mission to provide state of the art technology to mom-and-pop hoteliers missing out on being included for the millions of prospective customers on big ass travel websites. Be Better Hotels gives these hoteliers technology and tools to get back in the game and compete with big franchises for customers, from automating bookings to booking software to even website development to evolve the web presence of these boutique hotels from their Internet Explorer-esque dial up website last updated in the late 90s.

Old school travel agencies have been displaced by the conglomerate enterprises.

Born in Buenos Aires, Argentina and currently operating in Santiago, Chile as they participate in Startup Chile, Be Better Hotels is a SaaS startup that sells software to little hoteliers and small hotels who don’t have resources for sales, web development, booking engines, property management systems, and tools for tracking operations like rooms and inventory. It costs anywhere from $50 to $150 a month depending on the size of the hotel and includes a full suite of resources to give these small hoteliers a big advantage so they can standardize tools and scale.

Be Better Hotels provides a full suite of resources to give small hoteliers a big advantage so they can standardize tools & scale.

The co-founders studied hotel management in university and spent over a decade working in different hotels, learning the ins and outs of everything in the hotel industry of how it works and the needs of hoteliers. Be Better Hotels has already worked with over 300 customers and are seeing 10x growth every week with operations in 5 countries in Latin America including Argentina, Chile, and Colombia. They have their eyes set on expanding this presence and targeting Spanish speaking countries such as Spain and the 55 million Latinas living in the United States.

 Be Better Hotels has operations in 5 countries, has worked with over 300 customers and they are seeing 10x growth every week.

The small hoteliers of whom they serve have an interesting tendency of a typical profile – not technology literate, haven’t received a degree in higher education, and tend to be males between the age of 35 and 55. Despite their lack of knowledge in the world of tech and unfamiliarity with the full extent of what Be Better Hotels’ tech can offer, there is one thing that business owners universally understand – increasing margins. And potential customers seeing the 30% or more improved margins that come with using Be Better Hotels tech which converts the customer leads for Be Better Hotels to closed deals quickly.

Be Better Hotels’ customers see 30% or more improved margins.

What is the most exciting and most challenging thing for Be Better Hotels at the moment? As with many entrepreneurs, the answer to both questions is the same. For them, its building and automating processes so users can enter a web page, create a portfolio and use tools without the assistance of the team such as easy but powerful tools like Wix.com and Slack. Though these types of tools seem average in the world of technology, they are novel and innovative in the hospitality industry.

Often times, the most exciting and most challenging thing for entrepreneurs is the same thing.

The team has learned a slew of lessons throughout their entrepreneurial journey. The first being – focus on your revenue model from the get go. Many startups make the mistake of prioritizing user acquisition before monetization, but if you don’t have income, you don’t get investment. Stay hyper focused on revenue generation without straying from this course in pursuit of users. The second lesson: study your sales funnel and improve it. Maybe you don’t need to grow your customer base or acquire new customers, but instead, improve your sales funnel by increasing your email and marketing efforts. The simplicity of following up causes huge growth and big results.

The simplicity of following up = huge growth + big results.

– Francisco Reno, Be Better Hotels 

If you are a Ruby on Rails developer interested in joining this full-time badass team of 8, Be Better Hotels is hiring 3 developers now. Reach out to them and help small hotels be better.

If you are a Ruby on Rails developer interested in joining this full-time badass team of 8, Be Better Hotels is hiring 3 developers now. Reach out to them and help small hotels be better.


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